Want to learn how you can become the
Dominant Agent in your area...
AND enjoy the rich lifestyle you want?
Dear Friend
Greg Vincent -
Real Estate Coach
Hi I'm Greg Vincent, and in case we haven't met before I'd love to take just a moment to introduce myself quickly. I live with my gorgeous wife Annette, my 2 beautiful daughters Natasha & Katelin and our lovable Labrador Bundy on a rural property in the magnificent Hawkesbury Valley (just on the outskirts of Sydney).
As a family we enjoy travelling, camping, water skiing, snow skiing and doing karate together. In fact, Annette is a black belt & the girls are almost black belts, so I’ll either have to be very well behaved or take up sprint training very soon.
I’ve been a real estate agent for over 20 years and have helped thousands of people to buy or sell their homes. I have worked extremely hard & continually trained to make sure I was very good at my craft. I became extremely successful financially and had the number one office in our area for many years, but unfortunately that was the only thing that I had time to be successful at.
Over the years, I have put my heart & soul into real estate. There were so many times that I would come home late at night after winning a really good listing or closing a deal, only to find that all the lights were out & the front door was locked with dinner waiting in the microwave. Annette & the girls were often fast asleep when I got home. One particular night I didn’t have my house key with me & had to go around the back only to find my lovable Labrador 'Bundy' was growling at me.
It’s weird how the little things can sometimes get to you the most. This experience that night was a massive wake up call for me.
During the late nights, I’m sure Annette had thought the worst about me over the years. I am a loyal husband & a dedicated father who thought that I was doing the right thing by working hard to provide for my family. How wrong I was.
I love the real estate industry but I love my family more so I had some decisions to make. I didn’t want to get out of the real estate industry so I set about finding a way that I could juggle both... And then I realised there are thousands of agents around Australia trying to do the same thing who might need a helping hand to get there.
Lots of people talk about having a work-life balance, but in real estate this can be a huge struggle. There are so many demands on an agent everyday (including the lack of so-called days off). Have you ever experienced this?
My Family -
Natasha, Greg, Annette and Katelin
When you look at just some of the functions we have to do like Buyer Management, Vendor Management, Property Management, Generating New Business, Holding Sales Together, Industry Compliance, Dealing with Changing Market Conditions, Controlling Increasingly Expensive Overheads (Both Personal & Business) and lots, lots more, It’s no wonder it’s hard to fit some balance into the mix.
That's why I set to work on finding the solution. I physically visited over 1500 real estate agencies, I read numerous books, invested thousands of dollars in seminars & training plus I've spent hundreds upon hundreds of hours researching to find a better way.
The result is that I have found a number of great ways that can help you get the balance back in your real estate career and I'd like to share what I've learnt wth you too, so you don't have to keep fighting the battle for balance. If you'd like to receive access to these tips, ideas and strategies Free, simply enter your details below now...
Now, before we go any further, I'd like to share with you another reason why I'm so keen to share my learnings with you because of an experience I had in the industry where I lost over $1 million. I definitely don't want you to make a mistake like this...
I have always enjoyed dealing with people & in the past I felt extremely confident that with the skills I had developed as an agent, I could always succeed if I just got in front of enough of the right people. This still holds true in many instances, however somebody has changed the game.
The Real Estate Game Has Changed
As you know, a few years ago the industry went through a massive change due to the introduction of the internet and at the time I didn't want to change with it.
Sound familiar at all? Or was I the only one?
Anyway, wanting to learn about technology wasn’t a skill set I had. To be honest, it’s something that didn’t interest me at all. I just saw computers as a distraction that would take me away from listing & selling property – the tasks where the money is made.
At the time, I was doing really well, I felt very competent with what I knew and believed that I could tackle any challenge that came my way. How wrong was I?
We were a stand out Number 1 agent in our area & because we didn’t embrace technology fast enough we slipped back to about 4th or 5th position over a very short period of time. I couldn’t believe it when we lost business to competitors that had never ever beaten us to a listing before.
Instead of embracing technology, we decided to expand our business geographically by opening up a number of branch offices. It was like a travel agency opening up numerous branches & ignoring the web. It was a total disaster.
During my 20 years I have opened real estate agencies in seven different locations & know how hard it is when you’re starting an agency & how much energy it takes to get traction within a market. We became brilliant at taking control of a section of the market very quickly, so much so that it almost got to be addictive... That was until we got it wrong.
I don’t know if you’ve ever had this experience, but there was one particular real estate office that I always had my eye on. They were winning a lot of awards & seemed to always be doing really well in the market. I felt that if I could just get my hands on that business I would have it made. Maybe you know the feeling?
This business was in the most prominent location in the area & over the years it had generated a stack of business, simply because people wanted their house featured in that window. I couldn’t believe my luck when I heard on the grapevine that the agent was selling & I snapped it up.
This is where I learnt the biggest lesson of my real estate career...
By the time I bought this new office, the real estate industry had changed so much that my old office start up strategy was no longer effective. Our point of difference was becoming so small that the general public couldn’t see the benefits of what we had to offer between each of the agents.
All the agents’ listings were displayed on the major internet portals, so the buyers & sellers were looking over the internet & they didn’t come to look in the windows or walk into the office like they used to.
Then, one particular day, after I'd just missed out on yet another listing to my competition, I decided to take stock of where I was going wrong.
I realised that I had been trying to swim against the fast running current of real estate technology. I realised that I had no option but to go with the current or drown. All of a sudden my competitive spirit kicked back in & I wondered if I just swam faster with the technology current would I eventually catch up to & overtake my competitors. To me that wasn't enough though. Instead I decided to develop a supercharged way that I could race past them and regain my market advantage.
Now, after years of testing, learning and experimenting I've found a way to drastically improve your business in this new real estate business environment... and the good news for you is that I've decided to share what I've found through my experiences with you.
If you'd like to learn how you can supercharge your results and deal with the changing real estate industry, simply enter your details below to receive the Real Estate Industry newsletter today...
The internet has made our real estate industry so much more transparent & is far removed from the amount of face to face selling I used to do. So much so that today when a buyer physically inspects a property it’s almost like they are doing a second inspection.
The whole buying, renting & selling process within the industry has become so different. It's changed forever.
Recenty I was speaking to a group of young people in the industry and one of my fellow presenters was in his mid 20's. He was amazed to hear that I used to take buyers around in my car & show them the homes we recommended. I must admit, I can’t remember the last time I’ve done that, but I really enjoyed this part of real estate because you were able to build up a relationship with the buyers & have plenty of fun while they were in the car with you.
I would spend an hour showing buyers 4 or 5 properties & hopefully sell them a property within that time frame – nowadays clients just tell us they want to meet us at the property at a particular time or meet us briefly at the open home...
...Then they rush off to see another agent and another property. So, instead of seeing 4 homes with one agent they meet 4 different agents. This makes it so much harder to build a connection with your clients.
This is also the case with so much buyer & seller research being done online. You can now be eliminated from the opportunity to speak personally or present to a client just by a simple click of the mouse.
Even when you get to do the listing presentation it’s getting harder to maintain a high selling fee. I’ve always been able to negotiate a good selling fee & we would maintain our full fee at most listing presentations.
But as my point of difference rapidly diminished I found that sellers were saying things like "we really like you and would like to give you the listing but the agent down the road advertises on the same websites, same papers, etc AND will do it much cheaper". They say if I match the competitors' fee they will choose me. It’s become an even bigger commission shoot out than ever.
The good news is, In my search for answers I have developed a number of ways to combat this problem & you’ll be amazed at how effective it will be for you.
To learn more simply enter your details below to receive regular updates, tips ideas and strategies.
Now, once I realised I’d lost over $1 million because I hadn't kept up with the changes in the industry, I knew that if we wanted to re-gain area dominance I had to come up with a way to become the Leader of Marketing & Innovation in our area.
The funny part about this is that I was not a "technology person" at all. If anything, I was banned from using technology in our office. If ever I touched the photocopier I’d break it. The same went for the printer, the fax machine & the computers. I even used to hang onto my old mobile phone that almost needed to be wheeled around in a wheelbarrow, rather than upgrade my phone. I hated change – so needless to say I was really scared of technology & didn’t have a clue where I should start my search.
I can assure you if I knew what I know now I wouldn’t have started searching where I did. I went the long & expensive way around. It cost me hundreds of thousands in the process. But that’s also why I’ve put together this newsletter so I can help to provide you with the shortcut. (There’s no use in all of us wasting that sort of time & money).
Within my research I have spoken with major marketing company reps that have worked with businesses like Harvey Norman, Woolworths, AV Jennings, Volkswagon & I’ve also worked closely with internet marketers that have done extensive work with Fortune 500 companies. These people charge out their time at thousands of dollars an hour and they're not easy to get hold of, but they really know their stuff.
A vitally important thing they've taught me is that ‘right now’ is the time to get your online strategies sorted out.
I have also learnt some of the best ways to make sure that you are not missing out on business. In the process I've built a simple to implement Area Monopoly Strategy that will see you leap ahead of your competition in ways that you would never have thought possible.
I’ve even found a way that real estate agents can make a passive income that’s even better than referring business to Home Lenders. You’re going to love this!
It’s crucial that you get onboard the Real Estate Technology boat because this time around it’s a boat you simply won’t want to miss.
The best thing about these strategies is that you don’t have to learn any of the technical skills. It’s not about you being technically able to build a website its about you having the knowledge to make an informed decision on what you need right now to compete in a changing world.
Think about it like this. If you keep doing the same old thing & don’t embrace technology, within the next couple of years you’ll have to spend around 4-5 times the money you currently do in advertising to re-gain or maintain your market share.
If your competitor embraces the technology changes & you don’t then you’ll be in the same position I was a couple of years ago. I can assure you that it’s almost impossible to re-gain market share once you’ve lost so much ground - unless you vastly improve your strategy.
If you don’t learn these skills in this ever changing world & all the while your competitor is getting better at technology I can guarantee one of two things will happen. At one point in the future you will have to invest hundreds of thousands of dollars trying to learn technology skills to keep up or simply give it all away.
Here’ an important tip. “When taking control of an area it’s definitely better to be seen as the innovator rather than the imitator.” I know because I’ve been on both sides.
If you'd like to learn how to be an innovative real estate agent, then register your details below now
Now, just before I head off, I wanted to let you know my 1 Major reason for sharing this info with you. At the end of the day, I have come to realise that the most important thing in my life is my family. And if you're anything like me, chances are you'd be interested to learn, before it’s too late, some of the ways that you can leverage yourself and your family out of your business, so you can spend more quality time together.
I was very lucky to have an understanding & supportive family but it’s seems ironic that:-
’We sell home’s all day but tend
not to go home enough ourselves’
Do you want to get the balance back in your real estate career? Or do you simply want to know what technologies you should be aware of today and into the future?
One last word of warning before you go...
this newsletter is not for you, if you're not prepared to:
- accept that the real estate industry is changing and learn how you can stay in front
- earn more money more easily, so you can spend more time on the important things
- have a great lifestyle with your family, so you can actually enjoy the benefits of all your hard work
If you're still with me after reading the above, then make sure you enter your first name, surname and email address below today..
I look forward to helping you achieve the real estate business success you deserve.
To Your Success & Balance!
Greg Vincent
Greg Vincent - Real Estate Coach